Honey Hat Logo

Problem:
For a class assignment, we were tasked with generating two random nouns and building a brand strategy and graphic identity for an imaginary company with that name. I chose the words "Honey" and "Hat."

Solution:
My concept for the imaginary business "Honeyhat" was a sustainable Millennial outdoor apparel brand with a social misson to support beekeeping. I developed three draft logos for the company and ultimately selected this logo as the strongest for the brand concept. The sleek text, combined with the abstract honeycomb triangles, offers an upscale, modern feel. The simplicity of the triangle shapes allows them to be read as both beehives and as mountains, successfully capturing key aspects of the business.